Link
building refers to the process of obtaining inbound links from other
websites by placing your own link (i.e., your website’s address) with
them, with the intention of enhancing the popularity and the search
engine page ranking of your own website. Link building can be performed
in several ways – submitting links to directories and search engines,
exchanging links, joining a webring, submitting articles to reprint
directories with a resource box at the bottom that points back at your
website, posting messages on bulletin boards with your website’s
address included in the signature, etc.  

The result is an instant booster for the website
to which the links point to, in terms of increased traffic, higher
search engine ranking, a higher Google PR (PageRank), along with many
more benefits. Link building is one of the best methods that can
catapult your website into a league of its own, and if you haven’t
attempted to build link popularity so far, you must start now, and
here’s why:

1.         Search
engines measure links pointing to a website as a measure of its
popularity, provided the links are coming from websites with legitimate
content. In fact, Google has instituted a system, Google PR, where it
considers each link pointing to a website as a vote in its favor – the
higher the number of legitimate links pointing a website, the higher
its Google PR. Of course, other search engines too measure links and if
a website has a large number of quality links, it moves up on the
search engine ranking ladder.

2.         As a website
gets linked by other websites, its traffic increases automatically. It
also tells a visitor that the website that is carrying your link trusts
and appreciates your website’s content.

3.         Links are
just like word-of-mouth advertising. Well, advertising is advertising,
and when your website’s link is placed on other websites, it translates
into free advertisement! Even if you have paid a small one-time fee for
the link, it will stay there perpetually or for a very long period,
justifying your cost in the long term.

4.         Then there
are the all important financial advantages: When your website gets a
whole lot of quality links, you get more traffic accumulation, which
leads to more clicks on the advertisements you have placed on your
website, which in turn makes more money for you. Also, when your PR
goes up, so does your bargaining power – so, if you are selling ad
space, you will be easily able to command a higher premium and sell ads
on your own terms. Oh yes, links sure pack your bank account with more
power!

5.         Links automatically
increase the trustworthiness of your website. When surfers see your
links on many different websites, they begin thinking that there must
be something special about your website that is making all these other
websites link back to you. Plus, links signify that you have entered
into a partnership with the website that’s linking back to you and that
sort of increases your reputation.

6.         Finally, links pointing to
a website are assets. They increase the intrinsic value of your
website, and just in case if you find a buyer for your website, you
might even get a stupendous offer from him if your website has a whole
lot of links. 

This is how link building goes on to improve the
performance, revenue and the value of a website, which is why it is
fast catching up an one of the most important SEO (Search Engine
Optimization) techniques. Having said that, it needs to be mentioned
that all links that point to your website must come from quality
sources. If your website is linked to by bogus websites or by link
farms that do not carry any meaningful content, the search engines will
blacklist your website. So, be careful on how you go about building
your links.

Here’s one nifty tip – There’s this
website called inboundlinks.org, where you can submit your website link
for free. Well, inboundlinks.org is fast catching up and very soon it
will become a two-in-one website – it will accept both articles and
links. So, when you are dealing with inboundlinks.org, you are dealing
both with an article directory as well as a link-building website. It’s
a win-win situation.

So, if you have a website and have
not yet attempted link building, what are you waiting for! Go right
ahead and build links all over the web and increase your website’s
value, Google PR and search engine ranking, and see more traffic and
more money! Good luck!

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